BELTTON-GROUP PLC ACQUIRES ENTRE MARKETING LTD

Beltton Group has today acquired a majority holding in the Entre Marketing group. With this acquisition, Beltton can add international trade fair and event marketing services to its service selection. Previously owned by Finpro ry and key personnel of the Entre group, Entre Marketing posted net sales of EUR 13.3 million (pro forma) in 2006 and an operating profit EUR 0.35 million (pro forma). The group’s balance sheet total on 31 December 2006 was EUR 5.6 million, of which equity stood at EUR 0.9 million. The group employs 47 people. The sale price of the acquired majority holding, EUR 2.7 million, will be paid entirely in cash. After the acquisition, Beltton will hold 80% of Entre Marketing’s shares and votes, and five key personnel will hold 20%. Beltton holds the right to acquire all Entre Marketing’s shares in the year 2011 at the latest. Entre Marketing will continue its operations as an independent unit in its own business premises. Pekka Leppälä, the company’s CEO, will become a member of Beltton’s Group Management. Beltton offers its customers a versatile assortment of office and corporate image products and services. Exhibition services and event marketing specialised by Entre Marketing support Beltton’s Sales Promotion business. In the future, customers can turn to Beltton for office products and services as well as trade fair and event marketing skills. Beltton’s CEO Vienola explains the reasons for the two leading companies in their respective lines of business joining forces: “Entre strengthens our international know-how. It is the forerunner in international exhibition services and event marketing, and the trusted partner of the leading Finnish export companies for decades. Entre is well-known also in Germany and it has a solid position in the local market. In addition, Entre is a significant player in countries of strong growth, such as China and Russia. Entre Marketing was incorporated in 2002 and previously operated under the name Finpro Marketing, and its history dates all the way back to the Finnish Export Association, which was founded in 1919. Even though Entre’s services represent a new business area to Beltton, we already share some contract customers. An increasingly large number of customers want to conduct their procurement through one partner, in a centralised and effortless manner. This service concept is unmatched by any other player in the field. The acquisition will have a positive impact on the Beltton-Group’s net sales and EPS in 2007.” “Entre’s new owner is a financially sound listed company for which continued growth is an essential strategic element. Finding a good business partner today is very important. I am very pleased with the Beltton-Entre cooperation, because it allows us to join forces to provide our customers with a wide range of high-quality services,” says Leppälä, explaining the background of the deal. Leppälä has been leading Entre Marketing for five years. Entre Marketing Ltd serves Finnish and foreign companies with a team of nearly 50 professionals. Operations focus on the design and implementation of international trade fairs, exhibitions and event marketing. Services are available to both individual companies and business clusters around the world. The company is Finland’s market leader in its sector, offering services to more than 1,100 customers last year. During the year, Entre was involved in some 300 events in 25 countries. The Entre Marketing group consists of Entre Marketing Ltd and its Helsinki-based 100 %-owned subsidiary Atmos Tuotanto Ltd. Atmos has been included in Entre Marketing’s consolidated financial statements as of 1 December 2006. In 2006, the group’s net sales amounted to EUR 13.3 million (pro forma), operating profit to EUR 0.35 million (pro forma), and net profit to EUR 0.34 million (pro forma). Beltton-Group Plc is a market leader in Finland in all its product groups: office supplies, computer accessories, corporate image products, and ergonomic products. Beltton’s long-term objective is to become the Nordic market leader in its sector. The Group has more than 70,000 customers and more than 400 employees, 70% of whom are sales personnel. In 2006, Beltton Group recorded net sales of EUR 62.0 million, operating profit of EUR 2.4 million, and net profit of EUR 1.3 million. INVITATION TO THE PRESS CONFERENCE Beltton-Group Plc arranges a press conference for representatives of the press today, May 9, 2007 at 2 p.m. at the company’s premises in Autotalo, Salomonkatu 17 B, 12th floor, Helsinki. Present in the press conference are CEO Heikki Vienola from Beltton-Group Plc and CEO Pekka Leppälä from Entre Marketing Ltd. BELTTON-GROUP PLC Further information: Heikki Vienola, CEO Tel. +358 9 5259 0050 or +358 50 65 110 e-mail: heikki.vienola@beltton.fi Sirpa Väisänen, IR Officer Tel. +358 9 5259 0050 or +358 400 943 243 e-mail: sirpa.vaisanen@beltton.fi www.beltton.com DISTRIBUTION The Helsinki Stock Exchange www.beltton.com Key media